Workshop: Instagram for live music
Room 4 | 10:00 - 11:00 | Thursday
Hosts: Karim Fanous & Elisabeth Patuck, Music Ally (UK)
Instagram is the most popular social app among US concertgoers, according to a December 2016 Nielson study. With a global monthly user base of 500 million, and features specifically designed for user-generated content around live shows, it’s a popular pick in a promoter’s marketing toolbox. Music Ally presents a 60-minute workshop on getting the most from the photo-sharing phenomenon, and how best to integrate it into tour and festival campaigns in 2017.
Host's Biog | Karim Fanous
Standing at the crossroads of music and binary code Karim is constantly observing how it all fits together. He is Music Ally's head of research and insight, and has been spotting trends and running consulting projects for major clients, as well as providing valuable introductions for new businesses for several years. He still hasn't gotten over his first Melt-Banana gig and is currently delving deep into the Blue Note archives. Aside from music he is a devotee of well-brewed tea, carbon-steel wok cooking and pantone styling.
Host's Biog | Elisabeth (Lil) Patuck
Focussing on data research and digital marketing trends, Lil works at Music Ally developing materials on the best in digital marketing in order to train and inform the music industry. Researching and analysing these trends on a global level has given her a grounding and interest in the cultural differences that shape the way fans engage with and consume music. Previously she founded the first ever Sofar Sounds branch in Bath, curating secret gigs in partnership with the global live movement and collaborating with Island Records to showcase three of their rising stars in an intimate, secret tour of UK cities. According to Spotify, Lil was in the top 1% of Sylvan Esso fans in 2016, and liked listening to music on Mondays. Outside music she’s a huge fruit fan and board-game enthusiast.