Workshop: Getting to know Snapchat
Room 4 | 17:00 – 18:00 | Thursday
Hosts: Juan David Borrero & Glenne Christiaansen, Snapchat (US)
With millions of young users and billions of videos viewed daily, Snapchat presents unique opportunities for the music industry. Juan David Borrero and Glenne Christiaansen from the Los Angeles-based camera company's partnerships team host a dedicated ILMC workshop to show delegates how promoters, brands, labels and artists can leverage Snapchat for engagement and storytelling that will ultimately drive personal fan connections, awareness, and attendance.