The Fan: The social overload?
Room 1 | 17:00 – 18:15 | Wednesday
Host: Ben Martin, Marshall Arts (UK)
As the ultimate boss in the music industry, it’s the fan who keeps us all gainfully employed. But has the business gone too far in its efforts to cosy up to them? 21st century concepts such as crowdfunding and festival communities can empower fans, while policing blogs, manning social media accounts and being on call 24/7 has become the norm. So, is the time right for artists and their support teams to reintroduce a bit of mystique to their lives? And as marketeers develop ever more innovative ways to sell more tickets, what new methods are available to maintain a balanced relationship with the fan?
Jackie Wilgar, Live Nation (US)
Chris Carey, Media Insight Consulting (UK)
Oliver Hoppe, Wizard Promotions (DE)
Jessie Scoullar, Wicksteed Works (UK)
Chair's Biog | Ben Martin
Ben Martin is the head of marketing at Marshall Arts in London, UK. He is responsible for the end to end tour marketing for a number of the world’s biggest touring acts, and has experience in delivering successful campaigns in the UK, Europe, North America, South America and Japan, including tours for Elton John, George Michael, Lionel Richie, Paul McCartney, P!nk, Taylor Swift and most recently Celine Dion. Recognised within the industry for his high level of professionalism, Ben is a creative individual with an in-depth knowledge of advertising, sponsorship and media partnerships. Before joining Marshall Arts in 1998, Ben studied at the University of Glasgow and was the Entertainments Convenor at university’s Queen Margaret Union.
Speaker's Biog | Chris Carey
Chris is the founder and CEO of data agency Media Insight Consulting. His focus is on understanding the consumer through data. Clients have ranged from small start-ups to Spotify, Sony Music and The O2. Chris has appeared on BBC Breakfast, Sky News and is often quoted in national and trade press. He is also the founder of the FastForward music conference.
Speaker's Biog | Oliver Hoppe
Oliver Hoppe, 32, ha been the co-managing director of German concert agency Wizard Promotions Konzertagentur GmbH since 2012. Wizard Promotions was founded in January 2004 by his father Ossy Hoppe, considered the pioneer of hard rock in Germany. Wizard Promotions has been one of the leading rock and pop promoters in Germany for over 10 years, promoting not only the biggest international names such as Lady Gaga, Aerosmith, Kiss, Iron Maiden, Zucchero and Black Sabbath, but also young and lesser-known talents on their way to the top. In 2014 and 2015, Wizard promoted the six biggest single open-air concerts in German music history by the rock band Böhse Onkelz with more than 550,000 people attending. Oliver Hoppe studied media management in Munich and worked for five years at LEDAVI Emotional Brand Building GmbH in Munich and Berlin – a strategic management consulting branch where he supported, advised and assisted clients such as Mercedes-Benz and the German Telekom, regarding sponsorship, brand PR, placement, and branded entertainment. Continuing with the tradition of Wizard, Oliver’s roster, Oliver includes rock acts such as Steel Panther, Trans-Siberian Orchestra, Monster Truck, The Temperance Movement and many more, whilst also expanding to new genres and working with Nashville‘s finest: Chris Stapleton, Blackberry Smoke, The Band Perry, Luke Bryan, Kacey Musgraves and many more.
Speaker's Biog | Jessie Scoullar
Jessie is founding director of Wicksteed Works, a London-based agency specialising in direct-to-fan strategy and management for bands, labels and brands. Wicksteed Works’ clients, past and present, include Paul Kalkbrenner, Elvis Costello, Noel Gallagher's High Flying Birds, Eurovision, Eagle Rock, Neil Finn, Little Boots and Paul McCartney. Jessie is head of audience for Everybody’s Management where she oversees ecommerce and communication strategy for artists including Laura Marling, Mumford & Sons, Tom Chaplin and Keane. In 2014, Jessie wrote the first comprehensive comparison of direct-to-fan music marketing and retail services, ‘Direct-to- Fan: Which Platform’, with an expanded and updated version launched in 2016. She cut her teeth on the world of direct-to-fan in the fast-paced environment of Topspin Media’s Creative Services team. Before leaving her native New Zealand in 2007, she worked with CRS Management in Auckland and practised as a commercial solicitor in Wellington.
Speaker's Biog | Jackie Wilgar
Jackie is the senior vice president, marketing – UK, Europe & international for Live Nation Entertainment. Working with more than 30 countries and teams around the world, Jackie leads the development, integration and growth of marketing and digital consumer touch points in web, mobile, social, CRM and media. A Canadian who moved to London in 2013, Jackie joined the Live Nation International team after heading Live Nation North American Marketing for eight years. During her time in Los Angeles and New York, she lead the marketing evolution of digital, social, mobile, media, promotion and data-based marketing with both Live Nation and Ticketmaster. She is recognised by ‘Fast Company Magazine’ as one of the Top 100 in Business, and has been honoured as one of ‘Billboard Magazine’’s Top Women in Music in 2012 and 2013. A “marketer at heart” Jackie’s career started in sport and included years with Coca-Cola and in the Canadian beer industry. She has been part of Live Nation’s role in the evolving music industry for more than 10 years and loves that moment when the house lights go down, the energy builds and the power explodes as fans and artists share live music experiences around the world.