• Bg Chatsworth House Library

The Emerging Markets Place: Territorial investigations

The Emerging Markets Place: Territorial investigations

Room 2 | 10:00 – 11:15 | Thursday

Hosts: Michal Kaščák, Pohoda Festival (SK) | Serge Grimaux, Intellitix (CH) | Fruzsina Szép, Lollapalooza Berlin (DE)

Promoters in emerging markets still continue to surprise us with their resilience: often unable to raise ticket prices and sometimes coping with limited demand, they find ways to survive and often to grow. Taking a fresh approach to researching opportunities and developments in a spread of territories from Europe to Asia, a triumvirate of hosts will open up and encourage input from the floor on a wide range of topics vital to the development and understanding of these markets.

Chair's Blog | Michal Kaščák   
Michal Kascak photophotoMichal Kaščák (1972) is a promoter, musician, composer, lyricist, and creator of film and theatre music. At the age of thirteen, he was the lead singer in the band Bez ladu a skladu and began to give concerts mostly in underground clubs of the communist Czechoslovakia, and participating in the most important alternative music festivals in the country, starting with Rockfest 1986. 'The New York Times' included the band among the artists who contributed to the fall of the Iron Curtain. After the Velvet Revolution, the band started touring Europe and eventually split up in 1997. That same year, Michal started the Pohoda festival and has been its director, curator, and booker ever since. Pohoda is an art festival where alternative, indie, electronic, punk, and world music meet classical music, along with literature, dance, visual arts, film, and theatre. The festival creates a unique space for different cultures and world views; it is a celebration of freedom and tolerance. In addition to the festival, the Pohoda team organises concerts and small festivals, such as the Doma Dobre festival for homeless people. Derek Robertson of 'Drowned in Sound' wrote about Pohoda: “The organisation is superb. Compared to UK festivals this is Utopia. In fact, it’s one of the most well-behaved festival crowds I have ever witnessed...”

Chair's Blog | Serge Grimaux 

Serge GrimauxOriginally from Montreal, Quebec, Serge is a seasoned concert promoter and live event professional, having promoted thousands of events across three continents over a 40-year career, from Michael Jackson to U2 and The Stones, from Pink Floyd and Metallica to Rammstein and Rihanna, from le Cirque du Soleil to Coldplay, Nirvana, Pearl Jam and Miles Davis. In 1992, he founded the first computerised ticketing network in Central and Eastern Europe, Ticketpro, based in Prague, then known as Czechoslovakia. Still active and continuing to specialise in emerging markets such as India, China and Malaysia, Ticketpro is nowadays present in ten countries on four continents. The year 2011 marked the beginning of his new project, Intellitix, a technology innovation company being the first to use RFID for serving the live music entertainment world including festivals such as TomorrowLand, Coachella and Lollapalooza. Intellitix currently has offices in Budapest, New York, London, Montreal, Amsterdam, Paris, Mexico City, Ibiza, Prague and Toronto. With more than 20,000,000 RFID chips activated, Intellitix is the only company delivering a full 360-degrees RFID environment providing fan access control, staff management, cashless payment systems, social media engagement, brand activation and smart data. Serge likes speed and everything involving adrenaline, as well as anything that involves game changing.

Chair's Blog | Fruzsina Szép
SZEPFruzsina is festival director for Lollapalooza Berlin and a board member of Yourope, the European Festival Association. She was the programme and artistic director of Sziget (HU); the funding director of the Hungarian Music Export Office and the Hungarian Cultural Institute in Brussels; and also initiated CEETEP, the Central-Eastern European Talent Exchange Program. Her main goal is to build up and create festivals with a strong artistic and creative content and with a heart and soul to provide a long-lasting festival experience and positive feelings for the audience. For many years Fruzsina has worked on a well-structured link between the eastern and western European festival market and the exchange of a high level of know-how and best practice between cultural and artistic workers in order to strengthen the mobility of artistic repertoire and the cultural and creative value of festivals. She is also a university lecturer providing classes on art management, creative concept development and festival organisation. Fruzsina was born in Budapest (H), grew up in Munich (DE) and started her professional career in the music industry at the age of 18.