Workshop: Getting to know Snapchat

Room 4 | 17:00 – 18:00 | Thursday

Hosts: Juan David Borrero & Glenne Christiaansen, Snapchat (US)

With ​million​s​ of young users​ and billion​s of​ videos viewed daily​, Snapchat presents unique opportunities for the music industry. Juan David Borrero and Glenne Christiaansen from​ the Los Angeles-based camera company​'s​ partnerships team ​host a dedicated ILMC workshop to show delegates how​ promoters, ​brands, labels and artists can leverage Snapchat​ for engagement and storytelling that will ultimately drive personal fan connections, awareness, and attendance.